Deputy Programme Director (Campaigns)

About Greenpeace

Greenpeace is a movement of people who are passionate about defending the natural world from destruction.

Our vision is a greener, healthier and more peaceful planet, one that can sustain life for generations to come. We’re independent. We don’t accept any funding from governments, corporations or political parties – our work is funded by ordinary people. That means we’re free to confront governments and corporations responsible for the destruction of the natural world and push for real change.

We do this by investigating, documenting and exposing the causes of environmental destruction. We work to bring about change through lobbying, consumer pressure and mobilising members of the general public. And we take peaceful direct action to protect our Earth and promote solutions for a green and peaceful future.

Greenpeace was founded in 1971 by a small group of concerned individuals, who set sail to Amchitka Island off the coast of Alaska to try and stop a US nuclear weapons test. Their old fishing boat was called “The Greenpeace”. Today, Greenpeace is present in over 40 countries around the world. Our movement is growing every day and our commitment to realising our vision is as strong as ever.

We find ourselves at a pivotal point in human history. Climate change and biodiversity loss are both rapidly accelerating, and we’re seeing and feeling the effects of it ever more – in the changes to our air, sea levels and more extreme weather events, and in the daily warnings of ecological collapse. The need to act to protect our planet has never been so urgent, yet governments and corporations are still dragging their feet. Our mission is to promote radical changes and new solutions to the ways we live on this planet so that we can all call it home for generations to come.

The Role

We’re in a crucial decade for slowing, even reversing, the climate and nature crises in a way that improves the lives of people – particularly those on the frontline who have contributed the least. Effective Greenpeace strategies are an essential contribution to a movement of actors taking action. This role will be responsible for making sure our campaigns meet the moment.

We’re looking for an experienced campaigner and communicator to join our programme leadership team. A seasoned strategic thinker and operator, you’ll have extensive experience in developing and delivering campaigns that shift power and drive change in volatile and interconnected systems. You’ll have experience working across a range of strategies and tactics – know how to mix insider lobbying with outsider mass engagement and organising, and as adept at fronting up to entrenched power, as building new with allies and grassroots actors. And of course, you’ll have an understanding of, and passion for, the kind of bold and creative actions that are core to the Greenpeace DNA.

As a member of the Programme Leadership Team, you’ll deploy your expertise in setting the overarching strategic framework for the department, based on rigorous situational and power analyses and an assessment of our unique role in the movement.

Then you’ll provide leadership, coaching, challenge and oversight to our campaigners as they develop effective campaigns within that framework, spotting opportunities within a fast evolving political, social and cultural landscape and delivering measurable real-world impact.

Greenpeace has some of the best campaigners, communicators and creators in the business, but in a context of culture wars, polarisation and global instability, we can’t afford to do what we’ve always done. You’ll work with your fellow deputies to ensure we’re best in class when it comes to new ways of working, creativity, innovation and constant evaluation and evolution.

As a leader in our organisation, you’ll also play a role in promoting an inclusive, supportive and effective environment that embodies our values; work with global colleagues on global campaigns; and take on leadership of special projects as and when required.

Greenpeace campaigns across a wide diversity of areas – we don’t expect you to be a subject expert, but we do want to see evidence of your ability to effectively marshall resources to drive change, and a deep passion for applying those skills in service of the climate and nature crises.

Organisational Leadership

• As part of the Programme Leadership Team, supporting the Programme Director in setting the vision and overarching strategic framework for all Greenpeace UK’s campaigns.
• Working with programme and fundraising leadership colleagues to ensure campaign strategies build our supporter power base and enable them to take meaningful action.
• Representing the organisation at a high level – attending external meetings, representing GPUK at international meetings, conducting high level media work and liaising with sector and movement allies as required.
• Deputising for the Programme Director on request.
• Promoting, modelling and embedding high standards of management practice, as part of the collective senior leadership of the organisation.
• Ensuring effective integration and liaison with other Greenpeace offices; actively participating in the planning of the international campaign programme.

Programme Leadership

• Working with our Deputy Director: Audience Strategy to ensure the strategic use of audience insights and intervention design in campaign planning, delivery and evaluation across our programme.
• Assisting the Programme Director in overseeing and managing the development of all Greenpeace UK campaign and communication strategies in line with our strategic framework.
• Developing, overseeing and refining our campaign development and delivery processes – ensuring a ruthless impact focus, effective deployment of resource and integration of different functions, and the use of data to continuously adapt and improve.
• Working with the Deputy Director: News, Politics and Investigations to ensure the strategic use of media and political intervention.
• Working with our logistics colleagues to champion and centre ambitious and creative risk taking NVDA (Non-violent direct actions) as a core component of our campaigns, directly challenging power.
• Deploying your leadership experience to provide coaching and mentorship to team leaders and specialist heads – helping them navigate and respond to strategic and operational challenges and spotting opportunities to be more relevant, inspiring and impactful.
• Providing management, coaching and mentorship to four campaign teams:
  – Line management of four team leaders.
  – Advise on strategic and tactical development of campaign projects or
  specialist strategies
  – Provide experienced campaign, communications and process advice.
  – Advise on team dynamics and foster effective cross organisation working.
  – Identify gaps, issues and needs in the teams and work with PLT (Programme leadership team) colleagues to resolve them.
• Actively plan and oversee staff recruitment, development and succession to meet future programme requirements.
• Advising the PD on the learning, development and training needs of the department and initiating work to address those needs or delivering agreed L&D plans.
• Taking responsibility for any budgets in the department delegated by the PD.
• Leadership of specific departmental projects.
• Modelling and upholding Greenpeace UK and GPUK programme departmental values:
  – Embrace personal learning, development and application of diversity awareness and an anti-racist approach. Model inclusive behaviours to ensure all colleagues and contacts feel respected and treated with dignity, inclusivity and openness. Demand the same from all colleagues.
  – Model and forge stronger international relationships and cross-cultural learning to help make GPUK be a more inclusive and better integrated global player.
  – Continuously develop and model best practice international working practices with a special focus on working with colleagues for whom English is not a first language and sensitivity to national and geographically specific factors that affect global teams and inter-office, inter team, or interpersonal relationships.

NOTE: Greenpeace expects all its employees to have a full commitment to the organisation’s equal opportunities and health and safety policies and have acceptance of personal responsibility for their practical application.

Leadership and professional skills

• Proven track record of success in a campaigning environment and demonstrable ability to develop and deliver campaigns that shift power.
• Proven ability to develop and scrutinise strategies by engaging with and leading processes with a wide range of stakeholders to develop effective, insight led campaign strategies and construct and deliver multiple strand projects and implementation plans that deliver strategic outcomes.
• Proven experience, or demonstrable understanding of, developing effective communications strategies that turn complex campaigns into engaging messages across diverse platforms for a range of audiences.
• An understanding of both traditional and digital communications, in particular their uses in a campaigning organisation.
• An understanding of, and passion for, NVDA (Nonviolent direct actions) within campaign strategies.
• Experience of delivering creative campaign interventions that catch the public imagination and/ or land new narrative (creative NVDA, engaging storytelling content etc).
• Willingness to (experience an advantage) work cross-departmentally, particularly with fundraising teams, on co-owned objectives in a collaborative and mutually supportive way.
• Ability to engage with and lead strategic and creative processes with a wide range of stakeholders.
• Ability to understand and contribute to a wide range of shared organisational goals beyond those of this post.
• Global mindedness and a passion for international collaboration and cross-cultural working.
• Ability (and proven experience) to communicate clearly and diplomatically in face-to-face meetings, during disagreements and in difficult circumstances.
• Proven ability to manage large budgets.

Senior management

• Ability to take on the significant responsibilities of a senior leader and to be able to contribute as appropriate to achieve positive and decisive leadership, including deputising for the Programme Director as needed.
• Ability to analyse information and put forward challenging ideas which will contribute to the Greenpeace long-term strategy.
• Ability to contribute to and support decisions taken by the Executive Director, other Directors and the UK Board, including those which may be unpopular.

People Management

• Understanding of and strong support for diversity, inclusion, equal opportunities and dignity in the workplace in all dealings with and management of staff, when recruiting, and when representing Greenpeace UK internally or Greenpeace externally.
• Experience of successfully leading and managing staff and their work performance.
• Ability to set high standards of work performance and goals which are result orientated.
• Proven track record in managing multiple project teams.
• Ability to inspire others, particularly in creative risk-taking and innovation.

Personal Qualities

• A constructive disruptor who challenges the status quo and isn’t satisfied with simply accepting what has been done in the past. You’ll be able to identify the need for change, articulate a compelling vision and guide people to deliver it through culture change and upskilling.
• A commitment to Greenpeace’s values of creative, peaceful confrontation, direct action, non-violence, internationalism, inclusivity and independence. A determination to defend nature, social justice and peace.
• Commitment to diversity, inclusion and anti-racism is essential.
• Willingness to continually learn and develop greater sensitivity to and awareness of social and cultural differences, particularly in relation to protected characteristics, and how to work positively and inclusively in a multicultural and socially diverse environment.
• Excellent oral and written communication skills.
• Ability to act quickly and decisively as necessary and to adapt to a fast changing environment.
• Effective and positive team-player with a preference for collaboration.
• Ability and willingness to travel overseas for short periods (two or three times per year).
• Willingness to work occasional unsocial hours as required.

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