Senior Manager, Direct Response Fundraising

About Oceana

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Since its founding, Oceana has expanded its campaigns to nine coastal countries and the European Union and protected nearly 4 million square miles of ocean.

Oceana is campaigning around the globe to protect and restore the world’s oceans. The oceans connect us all. They cover two-thirds of our blue planet and contain most of the life on Earth. They are as important to us as they are vast. But the oceans face many threats – from overfishing, habitat destruction, oil and plastic pollution, and the killing of threatened species like turtles, whales, and sharks. That’s where Oceana comes in. Oceana wins science-based policies in important coastal countries that rebuild abundant and biodiverse oceans. With more than 300 victories, Oceana’s campaigns are delivering results. A restored, healthy, and abundant ocean can help fight climate change, sustain livelihoods, and feed more than 1 billion people a healthy seafood meal every day, forever. Together, we can save the oceans and help feed the world.

The Role

Supporters around the globe power Oceana’s campaigns to protect and restore the world’s oceans. Driving Oceana’s direct-response fundraising directly enables Oceana to leverage its technical and policy expertise to ensure the survival of some of the world’s most precious resources, habitats, and wildlife.

Fundraising Strategy and Execution

• Develop and implement strategies and plans for the direct response program that maximize revenue and return on investment
• Prioritize increasing monthly donors and retaining one-time donors
• Drive the strategy and execution of offline stewardship touchpoints with support from the donor stewardship specialist, including but not limited to impact reports, thank you postcards, back-end premiums, and holiday/birthday/anniversary cards
• Create and implement email and SMS strategies to thank, upgrade, and reactivate existing and lapsed donors
• Create and implement a mid-level giving program to grow current donors, including stewardship activities such as mailings
• Oversee Oceana’s monthly donor program, The Tide, including efforts to upgrade, renew, and reactivate monthly donors
• Seek new opportunities and responsibilities to continue securing vital funds and expanding Oceana’s outreach to supporters in the US and worldwide

Operations

• Manage day-to-day operations of the direct response program, serve as the primary liaison to the agency of record, and ensure all time and budget considerations are met
• Manage the financial operations of the direct response program, including monitoring revenue and expenses throughout the year, providing monthly and yearly projections, and analyzing and reporting on key performance indicators
• Manage Donor Stewardship Specialist to ensure donors receive excellent care, including acknowledgments to offline donors, outreach to lapsed one-time and monthly donors, membership services requests, external fundraising sites (peer to peer and workplace giving), direct mail production, and implementation of mid-level giving program
• Oversee vendors to rollout advertising, telemarketing, and direct mail outreach to current and prospective donors

Project Management

• Lead planning for dedicated fundraising campaigns, including membership drives, Giving Tuesday, and end-of-year donations
• Work closely with the development team surrounding mid-level and major giving to ensure strategies to move more donors up the fundraising ladder are being implemented
• Work closely with other members of the digital marketing team as it relates to fundraising efforts across social media, list acquisition, the online store, etc.
• Work closely with Oceana’s data systems team to maximize the segmentation and data selection strategies
• Review, and where needed update, automated acknowledgements to donor

 

• Other duties as needed

Education and Experience

• Bachelor’s degree or equivalent experience
• At least five years of professional experience in non-profit direct response fundraising
• Two years of management experience
• Successful fundraising track record
• Passion for Oceana’s mission

Skills and Knowledge

Fundraising

• Entrepreneurial and driven, with a previous track record in growth and retention campaign management of both digital and “traditional” offline donors
• Experience with overseeing fundraising campaigns and monthly giving programs, with particular focus on email marketing within nonprofit organizations

Operations and Project Management

• Excellent project management skills and previous vendor management experience essential, including demonstrated experience with budgeting, forecasting, and performance analysis; preferred experience with project management tools
• Experience using CRM systems, digital fundraising tools, and reporting software such as Salesforce, Engaging Networks, and Google Analytics
• Strong analytical skills, attention to detail and organizational skills
• Superb writing, editing, and verbal communication adaptable to a variety of audiences
• Ability to meet strict deadlines, work under pressure, juggle multiple projects, and adapt to a fast-changing environment
• Ability to think independently and problem solve, both within the team environment and independently

Leadership

• Exceptional management skills with proven ability to lead and grow staff
• Proven leader with the ability to jump in and take charge
• Ability to work collaboratively with staff across the organization
• Goal driven with ability to create and measure quantifiable strategic outcomes
• Must be creative and strategic, with the ability to balance long-term goals and day-to-day demands
• Strong desire to achieve program and professional growth

Required Competencies

• Action Oriented: Makes things happen. Takes on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
• Instills Trust: Gains the confidence and trust of others by demonstrating honesty and authenticity, acting with integrity, being consistent and credible.
• Ensures Accountability: Follows through on commitments and makes sure others do the same. Has a reputation of taking ownership and responsibility for decisions, actions, and failures.
• Strategic Mindset: Can see the big picture and move into the future with clear intentions and purposeful actions. Acts today in a way that leads to achieving future objectives.
• Plans & Aligns: Skilled at creating plans that are aligned with Oceana’s priorities and that enable individuals and teams to get organized, remain focused, and proceed with confidence.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives. Can make each person feel his/her contributions are important.
• Effective Communication Manner: Actively listens, checks for understanding and adjusts content and style to meet the needs of different stakeholders: Understands the value of effective communication. Can deliver messages in a clear, compelling, and concise way.
• Business Insight: Brings a deep knowledge of their functional discipline and is skilled at scanning the external landscape for trends and potential opportunities.
• Manages Complexity: Can gather data, analyze situations, and uncover root causes to problems. Can distinguish between what’s relevant and what’s not and to evaluate the pros and cons of potential solutions.
• Drives Results: Is skilled at communicating a vision, setting priorities, developing, and executing plans that achieve desired outcomes. Has an overall achievement mindset, a bias for action, and eagerness to take initiative.

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