Many mission-driven organisations are being forced to confront a difficult question: what does it actually take to operate sustainably in today’s environment?
As many international development and humanitarian organisations continue to navigate shrinking or uncertain funding landscapes, others are facing growing expectations around impact, localisation, governance, safeguarding, technology and organisational culture.
In response, we have observed at Oxford HR, that operational leadership is becoming increasingly strategic. We have seen growing demand for COOs and Operations and Finance Directors who can help organisations move beyond reactive growth and build operating models that are resilient, adaptable and aligned with their values. And, while some predicted that advances in AI and automation might reduce the need for operational leadership, in practice we are seeing that the reality is far more complex.
What is striking is not simply the rise in these roles, but the breadth of expertise organisations are now seeking within them. In many of the retained executive searches we run, organisations were looking for leaders who can oversee finance, HR, IT, governance, systems and organisational culture simultaneously, while also bringing strong values alignment, strategic thinking and a nuanced understanding of the sector itself. In practice, this combination can be difficult to find.
Technical expertise alone is often not enough. Organisations are also seeking leaders who understand the realities of international and mission-driven work in this new era, leaders who can navigate complexity across geographies, support localisation ambitions in meaningful ways, and balance operational rigour with collaborative and human-centred cultures.
At the same time, many smaller or scaling teams are placing surprisingly strong emphasis on operational and financial leadership earlier in their organisational journey. In more constrained environments, organisations can no longer afford to rely on overstretched teams, informal systems or operational ambiguity while trying to deliver ambitious strategies.
As a result, many organisations are beginning to ask deeper questions about sustainability, organisational design and long-term strategic direction. Responsiveness remains critical, but organisations also need greater clarity on what they are trying to sustain, where they can add distinctive value, and how to build operating models that are resilient to external shifts.
Questions that may once have been considered operational are now becoming central leadership concerns:
- How do we adapt without constant restructuring?
- How do we remain agile while maintaining accountability?
- How do we align ambition with organisational capacity?
- How do we operate globally while supporting more localised decision-making?
- How do we integrate technological change without losing human-centred values?
Moreover, there is also growing recognition that values are ultimately expressed operationally. Commitments around equity, wellbeing, localisation or collaboration are difficult to sustain without clear decision-making structures, healthy internal cultures, realistic workloads and systems that support rather than exhaust people.
Technology is adding another layer of complexity, moral dilemma and also efficiency. AI and digital tools are already reshaping workflows, communications, fundraising, knowledge management and programme delivery across sectors. While many organisations are still early in this transition, operational leaders are increasingly being asked to think not only about systems management and how the new tools interact with the mission.
In this environment, operational effectiveness is no longer separate from mission delivery. Increasingly, it is becoming one of the conditions that makes meaningful, sustainable impact possible.
At Oxford HR, we have recently supported successful placements for senior operational leadership roles across international development and climate-led organisations. To learn more about our executive search service, please get in touch with Nafeesa at nusman@oxfordhr.com

Nafeesa joined Oxford HR in 2021 and is based out of Amsterdam. She has successfully delivered leadership searches for organisations across the globle including Greenpeace International, Greenpeace UK, Porticus, Room to Read, Oxfam America, SNV, Vitol Foundation, Madre Brava, Adam Smith International, WWF and others. In 2022, she played a key role in managing one of Oxford HR’s complex projects – a large-scale recruitment for Africa CDC, which resulted in successful delivery of 92 hires across the continent. She is passionate about supporting for-purpose organisations in finding exceptional leaders who can drive positive global change.


