Global Director Income Generation and Engagement

About Ripple Effect

Ripple Effect empowers families in rural Africa to learn more, grow more and sell more, transforming their lives while protecting their environment. Families share what they know and have with their neighbours and wider communities, so that for each family we work with directly we know that three more will benefit. This is the ripple effect of our work and your support.

With three areas of expertise; sustainable agriculture, gender and social inclusion, and enterprise development, their work not only improves nutrition and incomes, but also keeps kids in school, improves water and sanitation and helps communities adapt to the devastating impacts of climate change.

At Ripple Effect, we believe that the most impactful fundraising decisions are made by those close to the work our donor’s support. This belief underpins our Africa Forward Together approach, a cornerstone of our 2030 strategy, which sets our ambition that by 2030 our initiatives are guided and directed by our talented and experienced African team. In August 2021, we established our Africa Hub office in Nairobi, led by our Africa Director, to provide leadership and coordination for our work in six African countries Kenya, Uganda, Rwanda, Burundi, Ethiopia, and through a partner NGO in Zambia. The Africa Hub is supported by an Africa Board, which collaborates with our country Boards in Africa and the USA, and the Ripple Effect International Board.

The Role

The Global Director Income Generation and Engagement is a new position that has been created and will lead the implementation and further development of Ripple Effect’s income generation and brand / marketing communications strategies, ensuring alignment with the charity’s mission and strategic goals, and the successful delivery of sustainable income growth.

The Global Director – Income Generation and Engagement (to be based in Nairobi) will be a member of the global Senior Leadership Team of Ripple Effect and will also tap into the Africa Senior Management Team. The role will report to Ripple Effect International CEO (UK Based) and is a peer to the Finance and Resources Director and the Africa Director. This role will convene the Income and Engagement Leadership Team which brings together the Heads and Leads of fundraising and marcomms functions based in the UK and globally.

The Global Income Generation and Engagement Director will be accountable for all the Income and Engagement activities of Ripple Effect. The role will require extensive experience in international fundraising, particularly in philanthropic and institutional fundraising, including multi-country funding and consortia funding, and the ability to work across different cultural contexts to achieve Ripple Effect’s global fundraising objectives.

Strategic Leadership and Direction

• Strategy Development: Oversee and lead all income generation activity within Ripple Effect, including shaping and delivery of the ten-year Income Generation strategy, ensuring that fundraising efforts are localised and community-focused and that all departmental, market, and country plans align to achieve the Ripple Effect’s ‘Africa Forward Together’ priority
• Strategy Delivery and Execution: Hold overall accountability for the delivery of both the income generation strategy and marketing/communications strategy on behalf of the Senior Leadership Team.
• Strategy Management and Coordination: Ensure that the skills, knowledge, and experience held in the different fundraising teams are effectively bridged globally so that all teams benefit from peer learning and being part of a global fundraising and communication function
• Strategy Expansion: Drive the expansion of our fundraising success into multi-country, strategic and thematic funding alongside funding for projects at a country level.
• Change Management and Leadership: Lead change management initiatives to embed new ways of working and challenge existing norms around income generation within your directorate and the wider organisation.

Global Fundraising and Income Generation

• Income Generation: Drive a new business/commercial dynamic to all high-value funding sources. Ensure those principles of commerciality are applied across the Income and Engagement directorate and beyond. Build and drive a social enterprise.
• Global Income Strategy & Delivery: Oversee and lead all income generation activity within the Ripple Effect, including shaping and delivery of the ten-year Income Generation strategy, ensuring all departmental, market, and country plans align to achieve the charity’s overall income generation goals.
• Fundraising: Drive the growth of applications and initiatives to secure multi-country, thematic, strategic and/or core funding.
• External Representation: Be the front-face of income generation for Ripple Effect working with programmatic colleagues to drive the forming and joining key consortia to support future funding proposals.

Partnerships, Donors and External Engagement

• Partnership Building: Be the front-face of income generation for Ripple Effect working with programmatic colleagues to drive the forming and joining key consortia to support future funding proposals.
• Relationship Management: Build and support relationships with the most important donors, foundations, and corporates, ensuring world-class stewardship and donor experience.
• Donor/Partner Engagement: Ensure across the directorate and beyond that every engagement with every donor gives consideration to delivering the Ripple Effect experience and champion the delivery of outstanding experience and donor-centric decision-making across the charity.
• Stakeholder Engagement: Act as a key spokesperson for the organisation, representing Ripple Effect in external communications and ensuring consistent messaging across all platforms and channels.

Marketing ,Communications and Brand

• Operational Leadership: Global Income and Engagement Director will provide strategic oversight and ensure that marketing and communications efforts align with organisational strategy and priorities.
• Brand Management: Serve as the ultimate accountable person for the organisation’s brand management, ensuring that all brand activities align with the strategic goals of income generation and organisational storytelling especially around impact and our values.
• Marcomms Strategy: Oversee the development and implementation of the marketing and communications strategy, ensuring it supports the primary purpose of income generation while also enhancing the organisation’s visibility, brand awareness and reputation and communications initiatives are effectively supporting fundraising goals through a cohesive approach to partnership building and engagement.

Compliance and Risk

• Global Fundraising Compliance: Oversight of all arrangements around income generation compliance and best practice in alignment to the UK Code of Fundraising Practice and Fundraising Regulator.

• Local Compliance: Ensure full compliance with international fundraising standards and relevant regulations in each jurisdiction as well as compliance with Ripple Effect policies and all relevant legislation.
• Data Protection and Compliance: Ensure that our activity is also compliant with data protection standards.
• Risk Management and Mitigation: Accountable for managing the Income and Engagement Risk Register and identifying changing risk levels, emerging risks, and mitigations. Include this in reporting to SLT and Boards at quarterly intervals.

Leadership and Team Management

• Team Leadership: Oversee the recruitment, and empowerment of a global Income and Engagement Leadership Team, fostering a culture of collaboration and accountability.
• Team Training: Work with the Africa Director to ensure that each Country Director is equipped and able to lead business development for their country, and as a result countries can become self-sustaining, meeting their costs and resourcing their projects.
• Performance Monitoring: Establish metrics and evaluate the effectiveness of all income generation, fundraising, marketing and communications strategies, ensuring they contribute to brand awareness, income generation targets and organisational objectives.

Budgeting and Reporting

• Budget Development: Lead the development of Ripple Effect’s global income generation budget, working with the Income and Engagement Leadership Team and the Country Directors to ensure that country pipelines and plans are aligned and that the CDs have the support they need to own and lead country business development activity,
• Budget and Results Management: Work closely with colleagues in finance to ensure that our targets are realistic yet stretching, and that our progress to them is checked through regular reporting, forecasting, and where needed, adjustment.
• Reporting: Prepare and present the Income Generation Reports to the RE International Board and Africa Board, and be the lead contact for the Group Fundraising and Communications Committee.

Qualifications

• A degree or post graduate qualification in fundraising or related discipline such as marketing, or business PLUS 7 years senior management experience of managing fundraising (or 10 Years without a degree or qualification.

Experience and knowledge

Essential:

• Extensive income generation experience and a track record of securing high-value funding particularly from institutions, partnerships, philanthropists, and foundations. Additionally, it is desirable that the postholder will have experience of commercial/earned income generation.
• Experience of being a part of the organisational leadership team of an NGO, and having collective accountability for decision making beyond their own professional area.
• Successful track record of working on major fundraising initiatives and delivering income targets, and experience in securing multi-country, strategic and/or thematic funding. The candidate will have direct experience of working with major funders that align with the work of Ripple Effect.
• Experience of working with country programme-based staff to support them to take the lead in country level fundraising.

Desirable

• Experience of leading change management programs in a not-for-profit setting, including developing and carrying out change consultations.
• Knowledge and/or experience of other fundraising channels such as direct marketing/individual giving and/or marketing and communications in a global NGO setting
• Experience in overseeing marketing and communications strategies, with a focus on supporting income generation and brand management.

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